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British
Computer Society Sociotechnical Group
- London Lectures
University
of Westminster 2000/01
Ethnographic Studies of Engineering Design Teams
A case study at Rolls-Royce Aerospace
Peter Jagodzinski, Fiona Baird,
Chris Moore
Portsmouth University
Presentation Overview
The Jet Engine
Rolls-Royce: a historical view
Rolls-Royce: the new regime
Ethnography: What & How
Ethnography at Rolls-Royce Aerospace
Implications for Human-Centred Systems Design
The
Jet Engine:
Design Disciplines
Compressor
Turbine
Mechanical
Thermodynamics
Stress
strength-v-weight-v-cost-v-maintainability
Pinnacle of Engineering Design excellence
Rolls-Royce:
Historical view
Excellence: Merlin, RB211, 777 engine
Functional organisation corresponds with design disciplines, eg
turbine, compressor, stress, thermodynamics
Engineering Design "Halls" (hallowed)
Full-scale drawings, open plan working
5 - 7 year design cycle
Rolls-Royce
Historical view (pre 1970)
Strengths:
Excellence,
Intellectual capital & design capability
Weaknesses
lack of control of design process & budgets
slow to market
Threats
Competition, mainly from USA
rising costs of development
Rolls-Royce
Historical view
The best aero-engine producer in the world
RB211 project: ambitious, innovative, risky
Cash- flow crisis & bankruptcy 1971
Government ownership
re-floated as "Rolls-Royce 1978"
Roll-Royce
Aerospace
The new regime (1990s)
Rigidly "gated" 3 year design cycle
Business Process Re-engineering
"Integrated Project Development Teams"
Design decomposed into work packages
"Ownership" and strict project budgeting
Design "knowledge" in computer databases
"Risk sharing" with overseas companies
Consequences of new regime
Time to market drastically shortened
tight budgetary control
BUT suspicions by very perceptive managers:
disquiet amongst senior engineers
loss of intellectual growth ?
losses in design quality?
How can we find out how engineers really work?
Ethnography: how & what
"running with the tribe"
origins in Anthropology, now in CSCW
reveals:
group beliefs
values
culture
relationships, horizontal and vertical
tacit knowledge about how work works
"making work visible"
bottom-up view of the work system
Examples of ethnographic findings at
Rolls-Royce Aerospace
1. Individuals’ adaptation to new systems
2. Teams & social mechanisms
3. Virtual and distributed teams
4. Knowledge Management
5. Innovation and creativity
6. Use of ICT
Individuals’
adaptations
to new work systems
ICT has individualised work
Long term value-added work not counted
More visible planning causes creative tension
Reuse of skilled -v- development of newer staff
The conscientious designer
Teams: social mechanisms
for facilitating design
Interpersonal permissions
Evidence & peer evaluation scales
Attribution of opinions & data
Local Exchange Trading Schemes (LETS)
Roles of senior engineers
Team leading as orchestration
Virtual and distributed teams
Reduction of important social mechanisms
Would be helped by:
representatives per team from other sites
initial focus on building social permissions
intra/extranet to support, not replace, social links
continued renewal of social links
Knowledge management
Preference for human sources over database
Transactive memory system
Negotiate the question before seeking the answer
Information & Communication Technology
Illumination -v- support
Design issues and data are often equivocal
Conclusions
of study
All findings emerged from within R-R
Revealed opportunities for improvement of socio-technical work systems
Scientific culture may not articulate or recognise qualitative issues
Once articulated they are highly appreciated
R-R conscientiously self-examining
Implications for Human-Centred Systems Design
Ethnography: a "radial category"
Who should do it?
When, where and how in systems analysis and design?
Further information
Design Studies vol 4 no 21 July 2000
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